Maximum Enthusiasm - Idea to 5-star rated podcast
**Strategy, Development, and Production of an Exciting New Podcast**
**Overview:** The Maximum Enthusiasm podcast aims to delve into the concept of living life to its fullest potential. In each episode, host Megan Hottman engages with various influencers and positive individuals who embody enthusiasm and the pursuit of an optimized lifestyle. Megan has already amassed a significant collection of episodes that are available for listening, earning 5-star reviews on iTunes and Google Play.
**Challenge:** Although Megan had never launched a podcast before, she was keen on creating an interview-based format to highlight remarkable individuals making a difference. With her background as an athlete and entrepreneur, she was determined to produce a high-quality product from the start. However, since this project was initiated from scratch, Megan lacked the necessary equipment, expertise, branding, and support.
Upon reaching out to Relish Studio, Megan sought assistance in developing a robust program that would resonate with her audience.
**Results/Solutions:** At that time, Relish did not specialize in podcast production, but we adapted our existing processes for this new venture. By utilizing Relish’s thorough intake method, we could pinpoint Megan’s requirements and assess her skills. Subsequently, we offered support through research, asset development, podcast editing, and marketing strategies, empowering Megan to excel in booking and interviewing her guests. After navigating some initial technical challenges related to equipment and optimal audio recording, we successfully helped create a podcast that garnered a dedicated audience, produced nearly 30 episodes within the first four months, and received a 5-star rating on iTunes.