Apvee Branding and UI/UX Design
Apvee is a SaaS startup located in Italy that offers services globally, specializing in collaboration tools for the Microsoft 365 platform. They are developing plugins that enhance productivity and improve the user experience for daily tasks. The client aimed to convey that their brand provides straightforward solutions to intricate problems. Apvee characterizes itself as modern, simple, and clean, and our mission was to design branding that aligns with this tech-oriented ethos. Following the branding phase, we proceeded with UI/UX design for their website.
What did we create? The logo features a technological aesthetic and carries a deeper significance. At first glance, it's a lowercase "A," but a closer look reveals that a small element at the bottom completes a square shape. This symbolizes Apvee’s ability to provide solutions that enhance the Microsoft 365 user experience. We selected colors that convey maturity, sophistication, and a tech-centric vibe, accurately reflecting Apvee's identity and the solutions they offer.
For the website's design, we opted for a clean and minimalist style, aiming to effectively promote their products and services while introducing Apvee to a broader audience. The site is designed for easy navigation, allowing users to quickly locate the information they need.
In terms of our timeline, we finished the branding in under two months and completed the UI/UX design in two months as well. During this period, we held numerous client meetings and organized a fun logo voting session in the office. The project involved the collaboration of two brand designers, one UI/UX designer, and a project manager. Our team utilized Adobe Cloud and Figma throughout the project, conducting over ten meetings overall.