Reign is a creative agency led by industry veterans Bill Hollister and AJ Johnsen, who bring decades of expertise crafting award-winning advertising for major brands like Truth, Anheuser-Busch, and Monster.com. Bill, the founder and executive director, has a rich background as a copywriter, strategist, and creative director, celebrated for his role in the groundbreaking Truth anti-smoking campaign and his extensive accolades. AJ, the art director, contributes visionary leadership with 20 years of experience across global advertising, specializing in integrated digital and traditional campaigns. Reign’s approach is rooted in deep research and strategy, using insights from customers and stakeholders to develop compelling brand narratives, impactful naming, and innovative advertising across multiple platforms, always aiming to deliver powerful, elegant communications tailored to clients’ goals and budgets.