Gatz | Branding
Mount Aragats and its surroundings provide a captivating mix of natural splendor and cultural richness. The area is home to picturesque, timeless villages and lush valleys, which contrast with the mountain's rugged grandeur. The Gatz ski resort features immaculate snow-covered slopes and refreshing air infused with the scent of pine. Nestled within Mount Aragats, it serves as an entry point to a realm where the sunlit, snowy slopes beckon enthusiasts to create their own adventures on the untouched terrain of Aragats. Upon entering this winter haven, the invigorating aroma of pine fills the air and you are met with a breathtaking view that embodies the spirit of a snowy paradise. In the local language, "gats" or "gah" means "throne," lending a unique sense of royalty and height to the brand. Just as one ascends a throne, ski lovers navigate the slopes, experiencing a surge of excitement and adventure. This subtle tie to nobility enriches the ski resort's image, inviting visitors to conquer the heights and enjoy the majestic experience it offers. Aragats features four peaks, which we have incorporated into the logo's four components: 1. The four mountain peaks, 2. Each element symbolizes a ski slope, 3. Each element represents skis, and 4. Together, these elements form a northern star. This design not only fosters a strong identity for various applications but also represents direction, reflecting the adventurous spirit of skiers. Each component signifies a slope and skiing-related aspects.