**BACKGROUND** Provide an overview of your business and your role. I work as an account executive at SynerComm, a provider of enhanced security and networking solutions. Our team advises large and mid-sized enterprises on their security needs and offers a wide range of services aimed at improving their security posture. Additionally, we supply various hardware and software solutions related to networking and security. **OPPORTUNITY / CHALLENGE** What issue were you looking to resolve with Reel Axis? Since our business segments operate as independent units, my company has multiple initiatives with Reel Axis. In my division, they assist us in securing business meetings through LinkedIn and email campaigns, employing tools such as Mailshake for outreach efforts. **SOLUTION** What was the extent of their involvement? Reel Axis manages many of my division's campaigns and personal branding strategies. They create content for our marketing and email outreach efforts and handle the execution of our LinkedIn initiatives. So far, we have launched a broad outreach campaign targeting a wide array of potential customers and have succeeded in scheduling meetings with companies I aim to collaborate with in the Phoenix and Las Vegas areas. Across the organization, Reel Axis organizes webinars for new clients and outreach programs. They also work on revitalizing our website, sales materials, and deliverables to bolster our service offerings, while also acting in a consulting capacity for SynerComm. What is the team composition? Our primary contacts are Chris (President), Nick (COO), and another member of the Reel Axis team, who oversee most of our projects. Additionally, there is a larger support team working behind the scenes. **How did you begin your partnership with Reel Axis?** Chris and I have known each other for quite some time. He was once a client of mine at a partner organization, and later, we worked as colleagues for 4 to 5 years. After he founded Reel Axis, my business became one of his clients for 2 to 3 years. The choice to work with Chris was based on my trust in his integrity and the quality of his work, as well as our existing friendship. **How much have you invested in their services?** We have invested approximately $50,000 to $100,000 with them so far. **What is the current status of this partnership?** Our collaboration began in December 2019 and continues to this day. Before this, I worked with Reel Axis at my previous company from 2017 to 2019. Chris and I were peers from 2014 to 2019, and he was a client at another company from 2010 to 2014. **RESULTS & FEEDBACK** What evidence can you provide to showcase the impact of the partnership? The email and LinkedIn campaigns are performing well, generating numerous “hot” leads. Over the last 6 to 7 months with their assistance, I’ve arranged about eight meetings that have progressed past the “hot” lead stage. While these leads haven't fully transformed into clients yet, there is a developing pipeline. **How has Reel Axis performed in terms of project management?** Whenever I need something, I simply call them, and they provide it promptly. They also meet deadlines effectively. Occasionally, I impose self-imposed deadlines on tasks to ensure they align with my requirements, allowing me time for review and feedback. Overall, I consistently receive what I need in a timely manner. **What impresses you most about them?** The standout aspect of Reel Axis is their team. They are young and creative, which resonates with my preference for using innovative tools and solutions. They continually strive to introduce us to new ideas, which I appreciate. At the end of the day, the team’s dynamism is what makes a difference. **Are there any areas for improvement?** No, I don’t see any areas needing improvement. I genuinely appreciate that they consistently bring fresh ideas and tools for us to explore; if they weren’t doing this, I would have concerns.