Many full-service advertising agencies become so enamored with their own image that they overlook the fact that their focus should be on the audience they want to engage. From our combined 141 years of experience in this field, we’ve realized that sometimes the best approach is to step aside and allow the ideas to take center stage. The priority is on generating those impactful ideas—ideas that are meaningful, enjoyable, and have a direct effect on the company's success. The right concepts can initiate conversations, drive change, and foster business growth. Generating ideas is the enjoyable part, and if it’s not enjoyable, then what’s the point?