RedFern Digital

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Overview

$1,000+

Min Project Size

10 - 49

Employees

2010

Year Founded

ABOUT REDFERN DIGITAL

Making Brands Have Impact.

We are an acclaimed independent brand management agency focused on creating, overseeing, and distributing brands throughout Asia. RedFern Digital guides the strategic vision, expansion, and effectiveness of several leading and successful brands across a wide array of market categories, including Research, Branding, Strategy, Social Media Marketing, E-commerce, and Technical Integration. Our goal is not just to support brands; we aim to ensure they make a significant IMPACT. Achieving impact involves surpassing the market and outshining competitors in every aspect. With our insights, expertise, and exceptional team, your brand will not only be well-cared for but will also flourish.

Languages Spoken

Mandarin_chineseEnglish

HIGHLIGHTS

$1,000+

Min Project Size

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Brand Identity Design

8% Motion Graphics & Visual Effects

8% Brand Film & Corporate Video

4% Video Scripting & Storyboarding

12% Digital Strategy

8% Social Media Marketing

20% Market Research & Competitive Intelligence

20% E-Commerce Development

About the Team

OUR STORY

At RedFern Digital, we focus on aligning consumers with brands rather than forcing brands onto consumers. Leveraging over eight proprietary methodologies and in-house tools, we stand as one of China's most capable research agencies, deeply passionate about understanding Chinese consumers. Our integrated approach blends e-commerce and media expertise to deliver measurable campaigns that boost brand exposure and sales, no matter the budget or platform. With a creative team skilled in video, photography, graphic design, animation, and asset development, we craft memorable brand stories tailored to the Chinese market. Offering full-service solutions, including market research, content marketing, technical development, and e-commerce operations across major platforms, we empower brands to thrive. Our diverse, talented team fosters a collaborative environment aimed at meaningful, impactful work.

Portfolio

John West Market Research & Media Management

John West

Video and Photo Production, China Brand Book Development, E-commerce Strategy Consultation, and In-App Media Optimization, Target Consumer Research and Identification THE OPPORTUNITY John West is the top global canned fish brand and a well-known household name. The brand enlisted RedFern Digital to assist with its digital entry into the Chinese market via Tmall, as well as to support localization and branding efforts in preparation for a new product launch. THE RESULT RedFern Digital’s creative and production team developed video, photographic, and digital creative assets for the brand’s product lines in China while also contributing to the creation of John West’s China brand book. These creative assets were intended for use across all of the brand’s digital platforms in China, including social media, paid media, and e-commerce. Following the creative phase, the developed assets were tested over time on Tmall to help the brand gain insights into consumer behavior and preferences regarding specific product ranges. Using the collected data and insights, RedFern Digital provided consulting and in-app optimization support to boost sales on Tmall and enhance engagement with the brand’s target audience.

Fireball Digital Marketing & Event Planning

Fireball

KOL Management, Offline Event Execution, Creative Design, Social Media Management, Campaign Ideation. THE OPPORTUNITY Fireball Whisky, a popular cinnamon whisky brand, was in search of an agency to offer partnership opportunities, event concepts, an execution strategy, management of owned media platforms, and key opinion leader (KOL) oversight in the Chinese market. THE RESULT RedFern assisted Fireball by creating and maintaining a social media content strategy across key platforms, which involved developing engaging content and high-quality designs, as well as H5 development. Additionally, RedFern conceived and executed Fireball’s Halloween and Christmas events in Shanghai, Shenzhen, and Beijing, providing all promotional materials for these occasions. By connecting with over 300 KOLs, RedFern significantly increased the brand's visibility and event attendance. As a result, China has become Fireball’s second-largest market globally.

Ritter Sport Digital Marketing Execution

Ritter Sport

**Digital Marketing Strategy & Execution, Paid Media Management, Branding & Localization** **THE OPPORTUNITY** Ritter Sport, a family-owned chocolate company from Germany, has gained global popularity over the years. The brand offers an array of delicious flavors and has been selling its chocolate products in China for several years through both physical stores and online platforms. After undergoing a global rebranding, Ritter Sport enlisted RedFern Digital to serve as its partner in the Chinese market, focusing on localization, marketing strategy, and paid media efforts. **THE RESULT** The digital and creative teams at RedFern Digital collaborated closely to create localized content and visuals that resonated with Chinese consumers while maintaining consistency with Ritter Sport's global rebranding. During the Chinese New Year, RedFern Digital partnered with the brand to devise and implement a paid media strategy that effectively boosted sales conversions and brand awareness, particularly with the introduction of a CNY gift box named COLORMAKER specifically designed for the Chinese market. As part of this campaign, RedFern managed collaborations with key opinion leaders (KOLs), selecting those with a proven history of high conversion rates.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"RedFern Digital delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Motion Graphics & Visual Effects

Brand Film & Corporate Video

Video Scripting & Storyboarding

Digital Strategy

Social Media Marketing

Market Research & Competitive Intelligence

E-Commerce Development

Industry Recognitions

2022 Transform Awards Asia

View source

Locations

Headquarters

Room 605-608, No. 80 Pingwu Road, Changning District

Shanghai, China 200031

+862162308037

Headquarters

6th Floor, Sunwah Pearl 90 Nguyen Huu Canh Ward 22, Binh Thanh District 700000

Vietnam 700000

+862162308037

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