Red Fan Communications

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Overview

$75,000+

Min Project Size

10 - 49

Employees

2008

Year Founded

ABOUT RED FAN COMMUNICATIONS

Strategic communications for dynamic B2B tech

Red Fan is an acclaimed, comprehensive strategic communications partner for innovative B2B tech companies. Our engaging methodology fosters both creative breakthroughs and practical advancements, enhancing and maintaining brand reputations by challenging conventional and unconventional communication strategies. We represent a new breed of agency that merges the advantages of both large and small agencies with extensive global corporate communications know-how tailored for tech and certain consumer brands. Clients turn to us when: We:

Languages Spoken

English

HIGHLIGHTS

$75,000+

Min Project Size

10 - 49

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided

69% Corporate Communications

16% Branding Services

15% Public Relations

About the Team

OUR STORY

Red Fan is a dedicated team of senior advisers, brand strategists, media relations experts, and domain professionals committed to positioning B2B tech companies for success during critical moments. Founded by Kathleen Lucente, who brings over 30 years of experience and the creation of the Positioned to Win Method™, Red Fan partners closely with CEOs and private equity partners, staying deeply involved throughout significant chapters—eschewing handoffs and second-tier teams. The company has guided high-growth tech firms through billions in M&A, IPOs, and SPAC transactions and has announced hundreds of millions in venture capital funding. With specialists skilled in brand strategy, storytelling, media relations, project management, and data analytics, Red Fan has successfully brought over 50 tech brands to market across 15+

Portfolio

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Suerte

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Q2 - Case Study

Unknown

Over the course of seven years, Red Fan played a crucial role in Q2's journey from an emerging tech company to a well-respected market leader following its IPO. The company's rapid growth in financial services and entry into new markets necessitated a partner that could seamlessly integrate with its marketing team and C-suite, while also enhancing communications and PR strategies to address different business sectors and target audiences, all while staying true to its fundamental mission. To facilitate Q2’s swift expansion, Red Fan developed a comprehensive communications program. By 2019, Q2 achieved over $315 million in annual revenue and a market cap of $3.9 billion. Its clientele included numerous regional community banks and credit unions, along with several leading fintech companies, establishing a foundation for a new era in financial technology. Red Fan Communications successfully implemented media relations and thought leadership initiatives that positioned Q2 executives in major publications such as Forbes, The Washington Post, The Financial Brand, American Banker, Bank Innovation, The NAFCU Journal, PYMNTS.com, Tearsheet, Credit Union Times, and many others.

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