Project with Archetype Distillery
Archetype Distillery sought a dependable marketing agency to oversee various digital and print marketing services. They partnered with Red Egg Marketing to streamline their existing marketing activities and to create and execute a forward-looking marketing strategy. Their goals included attracting more customers to the distillery, securing additional events, and boosting their retail liquor sales. Red Egg Marketing promptly commenced work, devising and executing a comprehensive inbound and outbound marketing plan tailored to Archetype Distillery's objectives. We created a new website that featured an online store, a tour booking system, a retailer locator, and an events calendar. To increase inbound traffic, we utilized Search Engine Optimization (SEO), launched Google Ads campaigns, targeted a geofenced audience on social media, and implemented an email marketing strategy. Additionally, we offered extensive graphic design and branding assistance, including custom box designs for distribution, menu creation, and shop apparel design. Our local SEO and Google Ads initiatives, combined with targeted social media advertising, led to a significant rise in tasting room visitors and sales within a few months. Thanks to our efforts to promote weddings and events, the distillery was fully booked for all weekends in December during their first holiday season, and summer weddings were already being scheduled just a few months later.