Red Cup Agency

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

ABOUT RED CUP AGENCY

Santa Monica Digital Publishing Agency

Red Cup is a digital publishing agency specializing in podcasting. We handle the development, production, management, and marketing of your audio and video podcasts. Our offerings include branded podcasts, those that complement book projects, and sponsor-supported podcasts. Our diverse team consists of producers, videographers, sound mixers, editors, writers, and graphic designers, all with extensive experience in the media industry. We concentrate on audio and video content, favoring podcast topics such as technology, leadership, education, futurism, health and wellness, environmental issues, and social change. Our approach combines fun, informative content with compelling storytelling. We can work in studios, record remotely, or film on location, and we assist with all elements of your podcast, including creating media assets and websites to enhance our productions.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

23% Audio Production

10% Brand Film & Corporate Video

14% Digital Strategy

10% Content Marketing Strategy

10% Video Marketing Strategy

20% Operational Process Consulting

13% Customer Experience (CX) Strategy

About the Team

OUR STORY

Red Cup Agency is a specialized podcast production company led by Lee Schneider, a seasoned media professional with over thirty years of experience spanning network television, indie publishing, and education. The agency offers comprehensive podcast production services, guiding clients from initial concept through to distribution. In addition to production, Red Cup provides the Storyline Sessions, a month-long series of masterclasses designed to equip business professionals, particularly architects and designers, with essential storytelling skills that effectively communicate complex ideas to secure funding. Lee's extensive background includes teaching media-making at USC's School of Architecture, authoring award-winning works across various media, and producing content for prominent TV networks. The agency invites conversations about future projects through free consultations, embracing a collaborative and personalized approach.

Portfolio

Glassdoor Podcast

Unknown

Glassdoor approached Red Cup Agency with the concept of creating a podcast. We worked alongside their host and internal producer to produce two seasons of IN PURSUIT, the official Glassdoor podcast. This initiative helped raise awareness of the brand and increased traffic to their website.

Podcast with Boston Consulting Group

Unknown

Development: Initially, Same Same was designed to be a short interview podcast. However, its goal of becoming a comprehensive dictionary for contemporary tech buzzwords necessitated a more in-depth approach. The team initially envisioned each episode featuring two interviews conducted by the host, often in different cities. Given the host's frequent travels, recordings took place in locations such as London, New York, Santa Monica, and Portland, with guests often hailing from distant places as well. As we delved into our topics, it became clear that simply conducting interviews wouldn't suffice. We needed a narrative storytelling approach similar to that of NPR or podcasts like Serial. Thus, we shifted our strategy. Same Same transformed into an immersive experience, incorporating various music tracks, sound effects, and even some humor. We embraced scripting, creating a narrative structure for each episode that allowed the host to review and discuss all the material covered.

Podcast with Giant Spoon

Unknown

Rightbrainers is a podcast focused on technology and creativity, produced by Z by HP and crafted by Giant Spoon, a global agency. Giant Spoon enlisted Red Cup for consultation on the project. **Development** When Red Cup joined, much of the groundwork for the five-episode series had already been laid by Giant Spoon. The host was selected, guests were booked, and the overall podcast format was established. However, it was still uncertain whether this preparation would lead to a successful podcast. Red Cup collaborated with the Giant Spoon team to refine and enhance their existing concepts for the show’s structure, scripting, pacing, and editing. **Production** Rightbrainers was entirely recorded remotely, with guests receiving microphones ahead of time. An audio engineer joined each session via Zoom to ensure high audio quality. Producer Lee Schneider participated in all recording sessions (also on Zoom) to guide the host with questions, suggest revisits to certain queries, and maintain the narrative flow. **Post-Production** Red Cup was responsible for editing the recorded material into the agreed podcast format, effectively executing Giant Spoon's vision and fulfilling client expectations. **Promotion** Using scripts developed by the Giant Spoon team, Red Cup created three distinct audio trailers for the project: a teaser trailer for the announcement followed by a sixty-second and a thirty-second trailer to attract listeners.

3 more projects