RBBi focuses on Usability and User Experience, creating effective digital solutions for both regional and international brands. It stands out as the only agency in the area to have developed an in-house usability lab equipped with cutting-edge tools and practices. The Performance division of RBBi adopts a scientific method in marketing, analyzing "big data" to derive insights and actions aimed at improving digital advertising effectiveness. The RBBi team includes certified usability analysts and UI experts who assist brands with various forms of User Research, Usability Testing, one-on-one interviews, UX planning, and Service Design. Their offerings encompass a wide range of services, including Digital Strategy Development, Persona Creation, Interaction Design, Information Architecture, Prototyping, Visual Design, as well as Landing Page Optimization, Web Data Management, Bid-Media Management, alongside SEO, Analytics, and Tracking. RBBi was founded by two dedicated individuals who share a fundamental belief in “doing things right” for their clients and delivering valuable, usable experiences for end-users.