Many businesses attribute unsuccessful locations to superstition, labeling them as "cursed" or simply unlucky. However, deeper analysis reveals tangible factors such as traffic flow, clustering of retail outlets, transportation connectivity, site format, and consumer behavior that truly determine success. GeoRetail expert Ihor Filipenko explores this in-depth, using real cases from the US, urban research, and space syntax studies to demonstrate how some retail zones thrive while others fail, all governed by spatial interaction models. For instance, a Manhattan site dubbed "cursed" transformed its reputation through unique marketing involving religious rituals, receiving extensive media coverage. GeoRetail quantifies six measurable factors for millions of locations in Ukraine, enabling informed site selection and network expansion decisions aimed at overcoming perceived location curses through data-driven insight.