Ray Advertising
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Overview
$10,000+
Min Project Size
$25 - $49/hr
Avg Hourly Rate
50 - 249
Employees
2019
Year Founded
ABOUT RAY ADVERTISING
Ray Advertising
Ray Advertising is a performance marketing and pay-per-call company located in Redding, California. Established in 2019 by CEO Ripon Kumar, the company assists businesses in high-value sectors in obtaining ready-to-convert customers through cost-per-lead (CPL) and pay-per-call strategies, thereby reducing inefficient ad spending and focusing on high-intent, inbound leads. Specializing in customer acquisition for industries such as health insurance, Medicare, ACA programs, auto insurance, home services, finance, legal, and healthcare, Ray Advertising emphasizes the importance of lead quality and call intent in driving revenue. Each campaign targets verified, conversion-ready consumers. With a global affiliate network managing over 250 active campaigns in more than 50 countries, Ray Advertising utilizes AI-enhanced campaign optimization, real-time performance monitoring, intelligent call routing, advanced lead scoring, and integrated anti-fraud measures. Clients benefit from complete transparency regarding each lead, call, and conversion, supported by a technology framework aimed at scaling outcomes, not merely activities. Ray Advertising has been showcased at prominent events like LeadsCon Las Vegas, Affiliate World, Affiliate Summit, and Medicarian, which are recognized as leading gatherings in performance marketing and insurance lead generation. A worldwide team operates continuously to support campaigns across various time zones.
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
$25 - $49/hr
Avg Hourly Rate
50 - 249
Employees
2019
Year Founded
Services
Focus
Industries
Clients
Services Provided
25% Pay Per Click
5% Social Media Marketing
13% Digital Strategy
7% Other Digital Marketing
50% Pay Per Click
About the Team
OUR STORY
### Frequently Asked Questions
**What is Ray Advertising?**
Ray Advertising is a lead-generation and performance-marketing company that was established in 2019 and is based in Redding, California, USA. We link advertisers with publishers through high-intent leads, incoming calls, and pay-per-call initiatives within the $18 billion US performance marketing sector.
**What services does Ray Advertising provide?**
Ray Advertising focuses on Pay-Per-Call marketing, lead generation, affiliate network management, media procurement, and performance-driven digital advertising. We cater to advertisers looking for quality leads as well as publishers interested in monetization options.
**Which industries does Ray Advertising work with?**
We create high-performance campaigns across several key sectors, including Health Insurance & Medicare, Auto Insurance, Home Services, Finance & Debt Relief, Legal & Mass Torts, Healthcare & Nutra, and ACA/Government Programs.
**How does the Pay-Per-Call model function?**
Advertisers pay only when they receive a qualified incoming call from a highly interested prospect. Publishers display advertisements with unique tracking numbers (CTN); when a consumer calls, they are directly connected to the advertiser’s sales team or call center. This guarantees entirely genuine, qualified traffic.
**How does Ray Advertising maintain lead quality?**
We utilize sophisticated anti-fraud detection software to eliminate click fraud, proxy traffic, and false leads. Our CRM system features real-time reporting, call recording, lead scoring, and tracking dashboards. Any anomalies in traffic or call duration are immediately flagged by our algorithms.
### Frequently Asked Questions
**What is Ray Advertising?**
Ray Advertising is a lead-generation and performance-marketing company founded in 2019 and headquartered in Redding, California, USA. We connect advertisers and publishers through high-intent leads, inbound calls, and pay-per-call campaigns across the $18B US performance marketing industry.
**What services does Ray Advertising offer?**
Ray Advertising specializes in Pay-Per-Call marketing, lead generation, affiliate network management, media buying, and performance-based digital advertising. We serve advertisers seeking quality leads and publishers seeking monetization opportunities.
**Which industries does Ray Advertising serve?**
We deliver high-performance campaigns across key verticals, including: Health Insurance & Medicare, Auto Insurance, Home Services, Finance & Debt Relief, Legal & Mass Torts, Healthcare & Nutra, and ACA/Government Programs.
**How does the Pay-Per-Call model work?**
Advertisers only pay when they receive a qualified inbound call from a high-intent prospect. Publishers display ads with unique tracking numbers (CTN); when a consumer calls, they are instantly connected to the advertiser's sales team or call center. This ensures 100% real, qualified traffic.
**How does Ray Advertising ensure lead quality?**
We employ advanced anti-fraud detection software that eliminates click fraud, proxy traffic, and fake leads. Our CRM ecosystem includes real-time reporting, call recording, lead scoring, and tracking dashboards. Irregularities in traffic or call duration are flagged instantly by our algorithms.
**What services does Ray Advertising offer?**
**Which industries does Ray Advertising serve?**
**How does the Pay-Per-Call model work?**
**How does Ray Advertising ensure lead quality?**
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$25 - $49/hr