Search Engine Optimization (SEO) Campaign for MVNU
Mount Vernon Nazarene University
**The Challenge**: MVNU’s adult degree programs provide flexibility, affordability, and faith-based learning; however, many potential students were not aware of these benefits online. Although MVNU had the necessary elements in place, they required a partner to integrate everything effectively. Our objective was to enhance their foundation and boost outcomes through improved SEO strategies, enhanced blog content, and a stronger social media presence.
**Our Solution**: We completely overhauled the blog strategy, ensuring each post addresses the genuine questions, aspirations, and concerns of working adults who are thinking about returning to school. In parallel, we crafted a long-term SEO plan, optimized existing content, and developed new landing pages targeting key program markets. On social media, we incorporated branded graphics and narratives that resonate with MVNU's mission, emphasizing student success, faith, and potential. Everything we created—whether for search engines or social media—was designed to foster engagement and prompt action.
**The Results**: By June 2025, MVNU saw a 309% increase in ranking keywords compared to the same timeframe in 2024, including a remarkable 796% rise in keywords ranking in positions 1–10. Organic sessions to MVNU.edu surged in January—the month our initiatives commenced—and remained consistently in the 40,000 to 50,000 range throughout spring.
**What We’re Building Together**: A comprehensive SEO strategy and its execution, weekly blog content designed for relevance and search optimization, tailored social media content with uniquely designed branded visuals, location-specific landing pages for graduate programs, and continuous reporting, keyword tracking, and content strategy.