Award-Winning Nonprofit Rebrand & Website Design
THE CLIENT: Children’s Aid and Family Services, a prominent nonprofit organization in New Jersey, is experiencing a transformation and an expansion of its service offerings. Known for their acclaimed foster and adoption programs, the charity also provides transformative services in drug and alcohol education, recovery support, housing and day programs for individuals with developmental disabilities, housing for teenage mothers, and essential items like diapers and formula for low-income families. CHALLENGE: Generate enthusiasm, energy, and donor contributions for the agency's new services and programs through a compelling Case for Support. Motivate and inspire donors to make a difference through their contributions. STRATEGY: Collaborating closely with the development team, we agreed that the fundamental aspect of all services revolves around family or a supportive mentor/foster network. Having a network of support and connections is crucial for those facing difficulties, enabling them to not just survive but thrive. Full project available at: https://www.rapunzelcreative.com/a-charitys-brand-evolution/