The Boulevard
The Boulevard, an outlet center featuring some of the most recognized brands on the high street, approached us to enhance their brand awareness, particularly for their specific partnerships and the variety of brands they offer. Additionally, they sought a range of services to support existing stores, promote upcoming openings, and boost foot traffic. We provide paid social media management to assist the Boulevard, employing targeted geo-marketing to reach customers in Northern Ireland and the Republic of Ireland. These audiences are categorized based on individual demographics such as gender and age.
Our extensive Paid Social support for the Boulevard has highlighted store openings and relocations, including events like the launch of Kate Spade. We have also developed brand awareness materials for both primary and secondary marketing campaigns.
In terms of content creation, we collaborate regularly with the Boulevard to produce diverse content for social media and marketing communications. This includes promotional videos, PR images, Instagram reels, and photography, covering a wide array of purposes to support both new and established stores, seasonal events, and quarterly campaigns.
Given the multitude of events and activities at the Boulevard, we recognized the need for additional, time-sensitive campaigns to complement the main marketing efforts. These campaigns were designed to drive foot traffic and sales during crucial retail periods.