B2B Veterinary SMM for a US-based company
Project Overview: Galaxy Vets is an employee-owned veterinary healthcare network in the United States. Their mission is to return veterinary medicine to veterinarians by providing equity in the organization to their employees—including veterinarians, specialists, technicians, administrative staff, and relief workers—making them co-owners and shareholders of the network. We began collaborating with Galaxy Vets in December 2021, shortly after their launch, to create a comprehensive social media strategy for Facebook, Instagram, and LinkedIn aimed at enhancing brand awareness within the U.S. veterinary community. Our main objectives were to ensure a steady stream of content, increase organic engagement, grow the follower base, and attract new organic traffic to their website. Central to our Instagram strategy was the production of Reels to enhance organic reach and engagement. Each week, we would: - Explore ideas for Reels, identify trending audio, and suggest topics to the client - Draft scripts for the team to film the approved reels - Create captions, which our Editor would then review for accuracy and style - Select appropriate hashtags for each reel - Design covers for each Reel using Figma - Develop copy and designs for stories promoting the Reel. As a result of our collaboration, the client saw: Over 6,000 new followers on Facebook, more than 2,400 new followers on Instagram, over 1,100 new followers on LinkedIn, 200,000+ users reached organically on social media, and more than 20,000 total organic and paid engagements. You can find more information on their Instagram at https://www.instagram.com/galaxyvets.