Raf Polus is a seasoned SEO professional with nearly two decades of expertise, who launched his freelance consulting business in early 2025 after years in agency and corporate roles, including at The Stepstone Group. His comprehensive knowledge spans operational SEO and strategic planning, enhanced by firsthand experience navigating industry changes like Google's Core Updates and the rise of AI. Raf has successfully led cross-functional teams, managed complex site migrations, and collaborated with various specialists to expand organic web presence. Traditionally focused on classifieds and marketplaces, he now also excels in areas like Google Discover and News, demonstrating a pragmatic, data-driven approach. Committed to transparency and long-term partnerships, Raf is passionate about identifying growth opportunities and addressing SEO challenges across diverse niches.