Rad Media Rooms

Radhika Sood is a London-based graphic designer and visual artist specializing in music, fashion, and commercial projects. She creates unique identities, illustrations, wearable art, images, and printed materials for diverse collaborators across cultural, hospitality, beauty, and lifestyle sectors. Rooted in tactile processes influenced by materiality, context, and craftsmanship, her work embraces depth and authenticity. Holding an MA in Visual Communication from the Royal College of Art, London, Radhika developed an experimental design approach centered on slowness, ritual, and independent publishing. She now operates a multidisciplinary studio, blending client commissions with self-initiated projects. Her notable clients include Studio Foreign, Taco Bell, Crackbatch, Ruwa, Caeli, Onda, Bea’s, Terra, Origami Sushi, Bageri Form, Moon Slice, La Petite, and Arcadia.