Manolo Blahnik Exhibition - A New Way Of Walking
In 2021, Manolo Blahnik marked the 50th anniversary of the opening of his first boutique in 1971. However, few would have anticipated that circumstances would hinder the ability to host a grand celebration for this milestone. Our task was to craft a virtual experience that showcased his remarkable 50-year journey. Collaboration was central to this endeavor; we partnered closely with the Manolo Blahnik team, including Kristina Blahnik, to identify and elaborate on the significant moments and achievements of his illustrious career. The celebration was publicized through various channels and social media, where a large community of devoted Manolo Blahnik fans is engaged. The response was overwhelming, with shares skyrocketing. Titled "A New Way of Walking," the immersive virtual exhibition showcased Mr. Blahnik's complete body of work through a presentation of the brand’s largely hidden archives. Through his illustrations, audio clips, and designs, the experience elegantly reflects Mr. Blahnik’s distinctive artistic style, the complexity of his designs, his sense of humor, and the broad range of cultural influences. It was an unforgettable experience for fans of Blahnik everywhere. You can read the full case study here: https://roninamsterdam.com/project/manolo-blahnik-archives