Roots N Blues
Originally launched in 2007, the festival showcases over 30 artists across various genres including roots, blues, gospel, country, folk, bluegrass, rock, and soul. One of the challenges of developing the Roots N Blues app is to design a mobile experience that embodies the festival's spirit through creative and fresh designs that evolve each year. Additionally, with over 100,000 attendees annually, cell reception can become congested, necessitating that the app function seamlessly in offline mode. The organizers also need the ability to make last-minute adjustments to the schedule. Each year, we collaborate with the festival organizers to brainstorm improvements for their app. We then develop designs and interactions that reflect that year's festival theme. To meet their data needs, we have created back-end tools that enable organizers to update app content and send push notifications via a web app. Upon deploying the app, we include a copy of the data to ensure it operates fully offline, without requiring a connection. Every August, we design new, sleek, and user-friendly interfaces that resonate with the essence of the Roots N Blues festival and cater to a broad audience. Thousands of festival-goers rely on the app to plan their three-day experience.