Elder
Elder, a prominent tech startup in the UK, had an existing marketing website on the Contentful platform. However, as the company expanded, the marketing team became frustrated with its constraints and aimed to transfer over 1,000 pages of content to a more adaptable system. Although they are a tech-focused company, their engineering team needed to concentrate on product development, so they sought assistance from Purr for the migration process. Initially, we established the new website structure on WordPress using Gutenberg blocks. By leveraging Contentful's API, we devised a bespoke "interrogation" and "translation" method to ensure that the content from Contentful was accurately transcribed into the WordPress site. This strategy allowed us to migrate over 1,000 pages in just a few minutes, eliminating the need for manual transfer of each page. We designed the new site with future-proofing in mind and are providing ongoing support to maintain its relevance, security, and continuous improvement. Given that Elder's audience may include older individuals, accessibility was a significant concern. The new site's HTML markup includes all essential tags compatible with screen readers, boosting the website's accessibility score on Google Lighthouse from 71% to 99%. Despite the challenges of the migration, the entire process took only three months. Elder now has a more adaptable and efficient method for updating and distributing website content autonomously, and the enhanced performance of the new site makes it easier for users to engage with the content.