Purplegator

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Overview

50 - 249

Employees

1989

Year Founded

ABOUT PURPLEGATOR

Relevance raises response.

Purplegator is a top mobile marketing agency located in Philadelphia, Des Moines, Honolulu, Buffalo, and Pittsburgh. We specialize in marketing services that focus on geo-targeting specific audiences for our clients. At Purplegator, we create tailored campaigns that prioritize brand visibility and aim to optimize results. We enhance your brand, company, and products for engagement on all mobile platforms through various media channels. By merging cutting-edge technologies from the marketing sector with our team's creative expertise, we ensure effective branding and captivating content. All our services are developed in-house, allowing us to maintain control over the mobile campaigns that represent your brand. Mobile marketing is the future, and we are leading the charge. Our marketing specialists design and implement strategies that outshine the competition across various industries. Here are some of our services: - Social Media Advertising - SEO Consultation - Web Development - App Development - Responsive Web Design - Geo-Targeting & Geo-Fencing - Video Production.

Tech Stack

Amazon Application Development FrameworkAngularASP.NET.NETC#DjangoEmber.jsFlutterJavaJavaScriptKotlinLaravel+15 more

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

1989

Year Founded

Services

Focus

Industries

Clients

Services Provided

22% Mobile App Development (iOS & Android)

12% Custom Web Application Development

13% Search Engine Optimization (SEO)

20% Social Media Marketing

33% UX Research & Usability Testing

About the Team

OUR STORY

Purplegator is a dedicated collective of strategists, designers, technologists, and creators committed to driving your brand's growth. Their expertise spans marketing disciplines, ensuring a comprehensive approach tailored to client needs. Beyond delivering results, Purplegator fosters a collaborative environment, welcoming passionate individuals in design, development, strategy, and creative roles to join their family. This blend of talent and commitment underpins their mission to empower brands and create meaningful impact in the marketing landscape.

Portfolio

Aldi Employee Recruitment Campaign

Unknown

Finding staff for more than 2,000 grocery stores is a challenging task. To attract more qualified candidates to its job fairs for new store openings, Aldi partnered with Purplegator. We developed 53 recruitment landing pages utilizing our mobile acquisition technology. Additionally, we implemented geo-targeted mobile display and Facebook ads for each city hosting a new store opening. As a result of our advertising approach, we achieved a 7.1% click-through rate and saw a 97% increase in job fair participation.

Truck Driver Recruitment

Unknown

We collaborated with G&P Trucking to attract passive job seekers through online advertising. Prior to partnering with Purplegator, G&P relied on traditional media for much of their hiring, but found that many of the candidates sourced this way were not qualified. To address this, we developed targeted ads for mobile web, desktop web, mobile in-app, and social media platforms. These ads utilized geo-targeting and focused on specific job titles, relevant skills, interests, industries, and demographics. The landing pages emphasized that candidates must possess a CDL-A license to apply. Within the first two months of the campaign, Purplegator successfully provided G&P with 201 qualified applicants. Truck driver recruitment is one of Purplegator's key areas of expertise, and we have demonstrated successful outcomes.

Retail Text Message Marketing

Unknown

Citi Trends approached us with the goal of expanding their SMS marketing subscriber base. Although the national retailer had effectively monetized their text message marketing efforts in the past, they were facing challenges in growing their opt-in list. To attract new subscribers, we developed a Spin to Win game for Citi Trends—a distinctive slot machine game that users could play on their mobile devices. In order to participate, customers needed to opt into Citi Trends' text message marketing database. We ran ads featuring the slot machine design on Facebook and its in-app network, specifically targeting women aged 18 to 34 who resided within three miles of a Citi Trends location. As a result of the campaign, 179,096 new individuals opted into Citi Trends' text message marketing, and the company also acquired 54,973 new followers on Facebook.

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