Raymond Geddes Digital Marketing
Raymond Geddes, a reputable name in school supplies for over 95 years, collaborated with PUREi to enhance their digital marketing strategies and broaden their audience. Aiming to boost their online visibility and maximize return on investment, PUREi crafted a detailed plan that unified creative production, social media engagement, and data-driven advertising. They created a series of 10-20 short videos designed for both paid and organic social media initiatives, showcasing key products and promotions through a mix of live-action imagery and animated graphics for maximum effect. Additionally, PUREi developed 10-20 display ads to maintain cohesive and appealing visuals across all platforms. To extend their reach, they launched a TikTok account for Raymond Geddes and established a TikTok Shop, capitalizing on the platform's increasing influence. PUREi also implemented organic social scheduling tools, facilitating consistent and strategic posting across various social media channels. They assessed, reviewed, and refined pixel and analytics configurations for Meta and Google Ads, ensuring effective tracking and measurement. Ad campaigns and target audiences were carefully organized for Meta, Google Ads, and sponsored posts, leading to highly focused and result-oriented advertising. PUREi improved the integration between Raymond Geddes' Shopify site, GA4, Google Tag Manager, and Search Console, setting conversion goals and creating a multi-platform dashboard that delivers real-time insights into campaign performance to inform strategic decisions. This comprehensive digital marketing strategy enabled Raymond Geddes to broaden its reach, attract new audiences, and confidently drive conversions. By merging creative innovation with sophisticated analytics, PUREi assisted Raymond Geddes in advancing the next phase of their nearly century-long legacy.