Scaling an European D2C Agency on Autopilot
Client Overview: The client initially aimed to establish an agency targeting high-ticket B2B clients but chose to shift focus to D2C brands after conducting research.
Challenge: The client's agency in Europe specializes in helping D2C brands scale rapidly. While the client was confident in attracting customers, they encountered challenges with fulfillment due to time limitations and difficulties in scaling up. As a result, the client sought various white-label solutions and reached out to us at Publicity Port on September 4, 2022.
Solution: During the meeting with Publicity Port on September 4, we assessed their needs and demonstrated how our completely white-label services could assist them. The trust was built on Publicity Port's proven track record, and the potential savings of up to 60% on operational costs were a significant factor in their decision. The client was also pleased with the robust Standard Operating Procedures (SOPs) we provided, reinforcing their belief that Publicity Port could help them scale effectively without sacrificing quality. This capability to efficiently manage and expand the agency prompted the client to move forward, leading to a partnership with Publicity Port on September 7, where they launched five projects by September 21, 2022.
For the Agency: The client’s agency currently manages around 10 active clients and has achieved at least 60% savings in operational costs. Importantly, all ten clients receive high-quality service.
For the Brand: One of the agency's clients, who began with a monthly advertising budget of $25,000, increased their spending to $60,000 within a month and is now achieving over 5 times return on ad spend (ROAS) each month as of March 2023.
Conclusion: By collaborating with Publicity Port, the agency owner has successfully scaled operations, enhanced client ROAS, and significantly reduced operating expenses. This has enabled the agency to concentrate on its core strengths—attracting new clients and expanding the business.