Kind is Cool
The clothing brand Kind is Cool was thoroughly impressed by the services provided by Public Relations That Actually Works. They hired us to enhance their brand visibility and boost sales, especially in anticipation of National Be Kind Day on March 2, 2021. In just three months, Public Relations That Actually Works secured print features in That’s Life, Vogue, and Body and Soul. Additionally, we garnered national radio coverage on Triple M and major radio stations in Brisbane, Sydney, Melbourne, Perth, and the Gold Coast. Online, we achieved mentions in Aged Care Weekly, CosBeauty, and Miss.com.au. Our podcast appearances included Women of Influence, Love Unravelled, and The Byron Cooke Show. Furthermore, our social media campaign for National Be Kind Day was highly successful, engaging over 300 talent and influencers to don Kind is Cool t-shirts and promote the brand on that day. Our influencers, along with their Instagram followers for the event included: Christian Hull (247,000), Tom Robards (225,000), Tanya Hennessy (224,000), Elly Miles (212,000), Alisa and Lysandra (201,000), Kerwin Rae (186,000), Tracey Jewel (154,000), Eloise Monique (121,000), Commando Steve (115,000), Laura Dundovic (103,000), Bonnie Anderson (108,000), and Neale Whittaker (104,000). In total, our efforts reached over 7 million people across Instagram, Facebook, and TikTok, with an astounding total influencer expenditure of just $91.50!