Proportion is a creative branding agency located in Boston, with partners who come from the north and appreciate both city life and nature, fueled by an entrepreneurial drive in brand creation. Our careers are deeply rooted in the built environment. Initial hands-on experience in the trades eventually led to the establishment of architectural industry firms and the design of brands for a wide range of commercial projects. We draw inspiration from the dynamic nature of our main focus in hospitality, along with a general spirit of exploration influenced by various intellectual, social, and physical activities. To maintain coherence and precision in our work, we follow a methodology where strategy guides design development, merging creativity with design refinement. Our diverse influences and processes lead to solutions that encompass a wide array of brand executions, including mixed-use and retail developments, as well as technology and B2B services. The outcomes exude sophistication, ensuring that our partners achieve leadership positions, connect with stakeholders, and grow sustainably. We evaluate all our efforts based on our core principles: “Thoughtful Creative, Enticing Brands, Valued Partnerships” — aiming to be both timeless and timely.