PromptMarketing is a consultancy located in Amsterdam that specializes in AI Search Marketing and Generative Engine Optimization. The company assists businesses in ensuring that large language models accurately comprehend, represent, and endorse their brands within generative environments. As experts in the AI Search age, we recognize that as search evolves from traditional links to synthesized responses, brands require more than just high rankings; they need to be understood, trusted, and chosen by systems like ChatGPT, Gemini, Copilot, Claude, and Google AI Overviews. This is where we step in. We enhance brand visibility in generative AI environments through four key focus areas: 1. **Prompt Intelligence:** Assessing AI visibility, sentiment, and competitive presence. 2. **Prompt Optimization:** Enhancing technical structure, content, entities, and authority signals. 3. **Prompt Commerce:** Equipping brands for agentic transactions and integration based on protocols. 4. **Prompt Advertising:** Preparing brands for paid visibility within generative interfaces. Our approach is founded on a straightforward concept: where traditional SEO focuses on rankings and clicks, Prompt Marketing prioritizes model understanding and selection. We target vital metrics in AI Search, such as Visibility Score, Selection Rate, and Primary Bias. By blending research, technical enhancement, content strategy, and AI-centric measurement, we strive to make brands more understandable and competitive in generative contexts. Our objective extends beyond simple indexing; we aim to ensure brands are precisely portrayed and more likely to be recommended. PromptMarketing was established on the premise that search marketing must advance. We are at the forefront of developing this new discipline.