Ace Signals Web Design Project
Ace Signals is primarily a provider of forex education and trading resources, offering organized online courses suitable for traders of all skill levels. They also include personalized trading coaching sessions and a subscription to a platform featuring a financial news feed, daily technical analysis articles and videos, an economic calendar, market news, and a live signal service. Initially, they approached us with a simple website lacking the necessary backend to support all of these services, and we developed their current site and platform from the ground up using WordPress.
Our first step involved redesigning their logo, as the previous one was overly complex and failed to effectively communicate their core message. We worked with their preference for ‘bull and bear’ themes to reimagine the logo. The web design project was divided into two phases: the first phase focused on the front end, which includes everything visible to anonymous or non-paying visitors, while the second phase dealt with the backend, where subscribed users would access the content and services provided.
For the front end, we recommended offering a free trial for the ‘Traders Lounge’ and a complimentary beginner’s course for any visitor who signs up or creates an account. This approach would allow them to collect contact information for follow-ups, turning potential customers into paying ones. The backend was structured in two parts: a course delivery section accessible by a one-time fee and the Traders Lounge area, which offered two subscription tiers—‘Traders Lounge’ and ‘Traders Lounge VIP’—with varying levels of content access based on membership. Ace Signals is very satisfied with the final website and has referred us to their partners and clients for similar projects.