Silico: Scalable B2B WooCommerce Store
Silico is a prominent distributor of construction solutions, focusing on products such as insulating glass consumables, adhesives, sealants, coatings, and building systems. The objective of this project was to update their old website into a contemporary, scalable, and conversion-oriented B2B WooCommerce store.
The previous site was outdated in appearance, challenging to navigate, and lacked optimization for SEO or B2B processes. Its complex and technical product catalog made it difficult for users to find suitable solutions, which limited organic visibility and conversions.
Our strategy began with a thorough analysis of SEO and information architecture, concentrating on search habits within the construction industry. From this analysis, we established a clear multi-level category system complemented by an interactive mega menu, optimized for both desktop and mobile devices. We created an entirely new UX/UI design for all essential pages—homepage, categories, product pages, cart, and checkout—effectively positioning Silico as a professional and reputable brand.
To clarify intricate technical details, we developed:
- An interactive product system visualization to help users navigate system layers and related items
- A custom product calculator that allows for precise material estimates based on user-specified parameters
The platform also integrated various B2B functionalities, including VAT-based pricing, invoice purchases, automated delivery notes, advanced product data tabs, Mailchimp integration, manufacturer archives, multiple payment options (Stripe, Google Pay, Apple Pay, COD, bank transfer), and Econt delivery integration.
In terms of migration and results, we successfully transitioned all products, users, orders, and content without any loss of traffic. By using an automated system, we created over 1,200 redirects to maintain existing rankings. The outcomes included a 17% increase in organic traffic, a 14% rise in conversions, and a 16% growth in the average time spent on the site. Today, Silico-bg.com operates as a fast and scalable WooCommerce store, primed for long-term success.