Product In Your Pocket is a product engineering studio located in Queenstown Lakes, New Zealand. It was founded by Anthony, a former Product Manager who became a software engineer. Our philosophy is that great products don't begin with coding but rather with the right inquiries. At the end of 2022, Anthony grew frustrated with conceptualizing products without the means to bring them to life, prompting him to teach himself coding and start building. Since then, he has successfully developed multiple products that garnered over 50,000 users, launched applications, constructed AI agents, and created marketing and sales automation systems that manage entire businesses. Product In Your Pocket was established to provide this product engineering approach to founders, businesses, and teams who need assistance. We are not your typical development shop; we don’t simply take a brief and start coding. Instead, we begin by comprehensively understanding your business, your users, and defining what success looks like. From there, we outline the most straightforward path to demonstrate value, build iteratively with genuine user feedback, and measure everything to ensure effectiveness. Our services cover the entire product lifecycle. On the strategic side, we offer AI strategies and roadmaps, audits for automation and AI, and digital product strategy to help you identify focal areas before committing any funds to development. On the execution side, we create custom AI agents, workflow automations, full-stack web applications, and mobile apps, all with a focus on results rather than just technology. We have collaborated with over 20 clients across New Zealand and beyond, supporting early-stage founders testing initial concepts and established businesses looking to streamline operations or incorporate AI into their workflows. Our projects include AI-driven rostering assistants, automated booking systems, AI-powered quoting tools, product recommendation systems, and more. What sets us apart is our unique mindset: we think like product managers and build like engineers.