Product Mindset

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

ABOUT PRODUCT MINDSET

Transforming UX to increase Conversion

Product Mindset develops onboarding processes designed to enhance user engagement and minimize churn. Our focus on customer satisfaction enables our clients to achieve conversion rates of 2-5 times higher with their trial users, significantly boosting their revenue. We understand that within 20 seconds of a user interacting with a product, they quickly decide whether to invest more time in it. We prioritize these initial interactions using our tailored 4-part formula to assess and create a personalized experience for each user that quickly leads to referrals.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Digital Strategy

30% Conversion Rate Optimization (CRO)

35% Product UX Strategy

15% UX Research & Usability Testing

Portfolio

Transforming User Behavior for Transportation App, Bellhop

Unknown

I’m excited to have collaborated with Bellhop, a transportation aggregator. We have enhanced various aspects of the product, including the product/design/engineering processes and the hiring of UI/UX designers. However, our most significant improvement has been switching from Kanban to Sprints. We recognized the frustrations that prompted this change: our production release cycles for iOS and Android were inconsistent. Several factors contributed to this issue, including having four offshore developers and a two-person management team in NYC, alongside previous pivots. Our Jira Kanban board was overwhelmed with over 150 incomplete and irrelevant tasks. Our weekly engineering meetings reflected this lack of direction, often resulting in discussions about competing priorities without a clear agenda, leading to "last minute" requests and updates by the end of our hour-long calls. Consequently, we launched our first sprint on January 22, 2020, just three weeks after I joined Bellhop. My top priority was to establish a solid understanding of the differences between Kanban and Agile, which influenced delivery dates for epics, story point estimations, and user story details. I created this presentation to support that effort: https://docs.google.com/presentation/d/1Sa1frMui5h4aMNrgx_v7sJKoC8zvJuEDbiFZKewvv_o/edit?usp=sharing. Then we kicked off Sprint 1! To set clear expectations, I informed the team that it would take about 5-6 sprints to overcome the forming/storming stage and to gauge how many story points our team could effectively handle in each two-week sprint.

Doubling Developer Adoption on Software Framework

Unknown

When American Express contacted us about a potential partnership, we were excited to be part of their cross-departmental collaboration project. Due to its extensive size, AmEx had organized its website tabs by department, but the lack of a unified design, information structure, and functionality led to user frustration on AmericanExpress.com. To promote consistency, a group called One Amex was formed, consisting of teams focused on standardizing design, codebase, data, and more. We collaborated with One App, which served as the standard codebase and was essentially an internal React library for innersourcing modules. From May to October 2018, we joined forces with the lead engineering team in Arizona to enhance product education for the New York departments using One App, foster collaboration between product managers and engineers while assessing the new platform, and support the overall adoption process across the organization. We are delighted to see the library being embraced by additional departments at Amex and wish them success in fostering collaboration across teams.

Converting Free Users to Paid for Open Source Urban Planning Platform, Streetmix

Unknown

When Civic Hall introduced Streetmix to Product Mindset Consulting, we were thrilled to partner with them due to their status as a free open-source tool for urban planners. The founder, Lou, launched Streetmix in 2013 as part of a Code for America initiative, driven by his frustration with the lack of accessible tools for planners and the communities they serve. He envisioned a platform that would connect communities with urban planners through an easy-to-use tool. However, premium features had not been prioritized, and while there were 600,000 streets downloaded from the platform, there were no pricing tiers for professional users. We assisted Lou and his team in identifying priorities through our Product Vision exercise, and then collaborated with him to rank features for the upcoming quarter. We implemented a bi-weekly sprint cycle, mentored the team in product practices, and conducted numerous user interviews. Despite the challenges of uniting a diverse community and targeting larger clients like towns and governments, we are proud to have introduced a new pricing model for Streetmix, featuring a $5 hobbyist tier and a $10 professional tier. By maintaining affordable prices, we continue to support the community while also providing vital support to Lou and his remarkable project.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Product Mindset delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

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Digital Strategy

Conversion Rate Optimization (CRO)

Product UX Strategy

UX Research & Usability Testing

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