Building a new Eco-Friendly Startup brand with focus on Greener Tomorrow
Project: BECO - Ezee Brand Brief: Execute a thorough branding project that includes brand strategy, identity, naming, voice, and packaging for a new eco-friendly, biodegradable, and sustainable product line. Strategy & Approach: Procreate Branding established the brand philosophy of “a greener choice for a healthier and happier tomorrow.” We created a brand strategy and design that aligns with the suggested name “BECO,” which stands for be eco-friendly. The creative process began by designing a brand mark symbolizing a ‘greener planet.’ The strong combination of grey and green colors helped create an appealing visual identity and illustrated the transition from a plastic-dominated world to a sustainable one. Creative Solution: Additionally, we developed a visual language along with packaging design and communication strategies for the BECO brand. We designed a variety of sustainable disposable products, including eco-friendly options like Bambooee (tissue rolls, napkins, and kitchen towels), that align with nature. The packaging tells a brand story, highlighting the customer's role in environmental conservation. We also created print materials such as brand collateral, guidelines, communication designs, and catalogues to effectively introduce BECO and share the story behind its product launch.