PRIZM Digital Marketing Agency New Zealand

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Overview

10 - 49

Employees

2012

Year Founded

ABOUT PRIZM DIGITAL MARKETING AGENCY NEW ZEALAND

Accelerate Your Success in the China & ANZ Markets

PRIZM Group employs over 250 people across five international locations: Hong Kong, China, New Zealand, Canada, and Singapore. We have established a significant reputation for providing impactful solutions to thrive in the digital landscape. Our areas of expertise include planning strategies for digital and social media marketing, online and mobile payment technologies, e-commerce channel operations, payment processing technologies, data analytics, localized content marketing, social media engagement, and online-to-offline (O2O) integration.

Languages Spoken

EnglishMaori

HIGHLIGHTS

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Brand Identity Design

30% Content Marketing Strategy

5% Influencer Marketing

15% Social Media Marketing

About the Team

OUR STORY

Founded in Hong Kong in 2011, Prizm Group has grown into a global agency specializing in Chinese marketing. Since 2016, it has been empowering businesses to succeed in China, supported by its China office in Guangzhou staffed with local market experts. Expanding to New Zealand in 2019, Prizm serves over 40 clients targeting the Chinese market, offering a comprehensive approach that combines digital marketing with cultural insights. With six offices worldwide, including locations in New Zealand, China, Japan, Singapore, and Hong Kong, Prizm's diverse team leverages extensive expertise to drive client success. Recognized with more than 20 marketing awards in 2022, the company remains committed to bridging cultures and unlocking business potential across global markets.

Portfolio

Auckland Airport - Boosting Awareness

Auckland Airport

At Prizm, we devised a meticulously crafted multimedia strategy to effectively utilize various media channels. This approach was customized to maximize the unique advantages and features of each channel, structured into phases to meet specific goals. We initiated targeted campaigns aligned with significant festivals and events to boost brand visibility and engagement within the local Chinese community. Auckland Airport’s WeChat account served as our main platform for brand representation, fostering a direct and interactive connection with our audience. Additionally, we partnered with local media outlets to enhance The Mall’s visibility among the Chinese community. We also broadened our outreach and engagement by collaborating with influencers on Little Red Book (XiaoHongShu). This comprehensive strategy ensured our message resonated widely with our target market, leading to increased traffic and enhanced brand awareness within the local Chinese community.

SkyCity Auckland - Event Management

SkyCity Auckland

SkyCity Auckland collaborated with us, specialists in Chinese marketing, for their 2023 Lunar New Year celebrations aimed at promoting cultural inclusivity and increasing visitor foot traffic. Our goals included positioning SkyCity as a frontrunner in diversity, enhancing brand loyalty, and creating enjoyable experiences for a wider audience. We set up two main attractions: a Calligraphy Station allowing visitors to create personalized “Fu” calligraphy on interactive tablets, and “Give Me Five,” which showcased blessings from the God of Wealth enhanced by impressive lighting. Additionally, we launched an innovative AR game where users could guide a virtual rabbit up the SkyTower with voice commands. The outcome was a successful integration of tradition and technology, resulting in enthusiastic participation in the Lunar New Year events. These efforts significantly increased foot traffic and consumer spending at SkyCity’s dining, accommodation, and gaming facilities. The installations not only thrilled attendees but also received positive feedback from the community, reinforcing SkyCity’s dedication to cultural celebrations and leaving a memorable impact on all participants.

PayZe - Digital Marketing & Branding

Union Pay - PayZe

UnionPay International has introduced the PayZe Card, a prepaid gift card, in New Zealand to improve its local brand visibility and global reach, while engaging with the local Chinese community. Prizm, a prominent marketing agency in China, developed a multimedia strategy utilizing platforms such as Little Red Book, Facebook, Instagram, Tencent Network Advertisement, and local Chinese media. Their plan included influencer marketing, banner advertisements, pop-up events, and customized content for different shopping contexts. This strategy significantly enhanced UnionPay’s local presence, reinforced its international reputation, and fostered connections within the local Chinese community, leading to an increase in the use of UnionPay services throughout New Zealand.

Pricing Snapshot

Min Project Size

N/A

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"PRIZM Digital Marketing Agency New Zealand delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Brand Identity Design

Content Marketing Strategy

Influencer Marketing

Social Media Marketing

Industry Recognitions

Marketing Interactive - Overall Agency of the Year

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Marketing Interactive's B2C Agency of the Year

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Locations

Headquarters

18 Centre Street

Auckland, Auckland, New Zealand 1010

+642102100688

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