Woodwise Flooring
Woodwise Hardwood Flooring Company
Woodwise has been providing expert hardwood flooring installation and refinishing services in Boulder, CO, for more than twenty years. They built their reputation through in-person interactions, but their online presence needed improvement. The Challenge: The existing website was outdated, performed poorly on mobile devices, and wasn't effectively converting visitors into quote requests. This family-owned business, known for strong word-of-mouth referrals, required a platform that matched their level of dedication. The Approach: A complete redesign of the website with a warm, inviting visual identity reflecting the craftsmanship of their work. Implementing local SEO strategies to target high-intent flooring searches throughout Boulder County. Streamlining the quote request process to better capture leads from initial visits. The Outcome: Quote requests nearly tripled in the first two months after launch. The site now ranks on the first page for ten specific local keywords. Mobile loading time decreased from 8 seconds to under 1.5 seconds, and organic sessions increased by over 60%.