Principle Design
For Principle Design
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Overview
10 - 49
Employees
2008
Year Founded
ABOUT PRINCIPLE DESIGN
Graphic Design Studio Melbourne
We are Principle Design, where our approach is guided by core principles. As a comprehensive creative studio, we specialize in brand strategy, graphic design, wayfinding, and both digital and print design. Our distinctive design process prioritizes strategy. More than just graphic designers, we are visual strategists who attentively consider your needs and create design strategies that help you reach your business objectives. Our goal is to work with principled organizations to craft creative design strategies that enhance the influence of change makers and innovators in the community, culture, corporate, and built environment sectors.
Languages Spoken
English
HIGHLIGHTS
10 - 49
Employees
2008
Year Founded
Services
Focus
Industries
Clients
Services Provided
40% Brand Identity Design
10% Packaging Design
20% Print Design
30% Graphic Design
About the Team
OUR STORY
Located in Inner City Melbourne, Principle Design is a boutique creative studio dedicated to amplifying voices of meaningful organizations through clear strategy and design. Founded in 2008 by Creative Director Sash, whose global experience shapes his storytelling approach, the studio excels in sectors including built environment, community, hospitality, corporate, and retail. The tight-knit, multicultural team—comprising designers, marketers, copywriters, and developers—collaborates to solve creative challenges and deliver impactful brand communications. Sash's leadership, informed by his diverse background and tenure at top global agencies, emphasizes principled design focused on the end user. Their award-winning work demonstrates a commitment to innovation and integrity, continually driving client success while fostering a creative and supportive studio culture.
Locations
Headquarters
197 Johnston St, Collingwood
Collingwood, Victoria, Australia 3066