Principia Analytics
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Overview
$10,000+
Min Project Size
2 - 9
Employees
2017
Year Founded
ABOUT PRINCIPIA ANALYTICS
UNCOVER WHAT MATTERS, DISCOVER OPPORTUNITY
Principia Analytics is a data science and digital media attribution firm designed for performance marketers. Its leading product, the award-winning Causal Attribution Performance Suite, was developed in response to the need for better measurement of digital marketing ROI. We provide various products and solutions, including improvements to first-party data and the creation of targetable audience segments for brands. Contact us today to discover how you can maximize the value of your data.
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
2 - 9
Employees
2017
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Digital Strategy
About the Team
OUR STORY
Principia Analytics blends expertise in computer science, mathematics, and digital marketing to deliver innovative solutions tailored for digital marketers. Recognizing challenges like understanding media impact, data collection inefficiencies, and campaign optimization, the company specializes in digital attribution, media tagging, automated reporting, creative testing, and media optimization strategies. Their award-winning CausedCommerce suite uniquely measures the incremental sales driven by digital media, offering comprehensive media tracking, incrementality measurement, multi-touch attribution, and automated reporting to help marketers optimize performance effectively. The platform incorporates advanced technologies such as cross-device tracking and privacy-respecting data capture. Backed by a dedicated team of experts, including data scientists and analysts, Principia Analytics is committed to unveiling consumer insights and propelling businesses forward in unprecedented ways.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+