Primer Grey, based in Houston's Uptown Park, is a dynamic branding agency that emphasizes a people-centered approach beyond just creating logos. Recognizing that every brand revolves around a purchase—whether monetary or time-based—they specialize in crafting impactful brand and web experiences across public, private, and non-profit sectors. Founded and led by Cliff Raymond, who brings his experience from New York fashion brand launches to oversee naming, strategy, and project management, the agency thrives on collaboration and innovation. Team members like Edgar Alanis, a Communication Design and Art History expert with an MFA from FIT, and Mercedes de la Parra, trained at Paris College of Art, contribute creative problem-solving and visionary design skills, ensuring their clients surpass goals while staying deeply connected to their audience.