Primer Grey

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2009

Year Founded

ABOUT PRIMER GREY

People-focused brand experts.

Our primary goal is to enhance your brand's connection with customers. This involves strategy, emotions, and goes beyond just creating an aesthetically pleasing logo. Primer Grey is a comprehensive branding agency located in Houston's East End, known for crafting brand and web experiences across various sectors, including public, private, and non-profit industries. We intentionally maintain a small team, concentrating our efforts on projects that foster advantageous relationships among ourselves, our clients, and the communities and causes they support.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2009

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

15% Brand Identity Design

10% Logo Design

8% Brand Guidelines Development

7% Marketing Collateral Design

5% Packaging Design

5% Graphic Design

20% Brand Identity Design

15% Web App UI Design

About the Team

OUR STORY

Primer Grey, based in Houston's Uptown Park, is a dynamic branding agency that emphasizes a people-centered approach beyond just creating logos. Recognizing that every brand revolves around a purchase—whether monetary or time-based—they specialize in crafting impactful brand and web experiences across public, private, and non-profit sectors. Founded and led by Cliff Raymond, who brings his experience from New York fashion brand launches to oversee naming, strategy, and project management, the agency thrives on collaboration and innovation. Team members like Edgar Alanis, a Communication Design and Art History expert with an MFA from FIT, and Mercedes de la Parra, trained at Paris College of Art, contribute creative problem-solving and visionary design skills, ensuring their clients surpass goals while staying deeply connected to their audience.

Portfolio

A Sea of Names and Competition

Point Seven / Bento by .7

Point Seven offers a menu of seafood that is both globally inspired and sustainably sourced, all within a sophisticated setting in Midtown Manhattan. The restaurant's name reflects the fact that oceans cover 70% of the Earth's surface, which provides a vast array of ingredients for Chef Franklin Becker and his team. Rather than adhering to a specific cuisine, the restaurant showcases a variety of exceptional dishes influenced by global culinary traditions, making it essential to consider the overarching theme that ties these diverse cuisines together. This theme is the ocean and its carefully sourced ingredients. To capture this concept, we incorporated elements like oyster shell textures and bathymetric maps, along with flowing typography and natural materials to enhance the restaurant's ambiance. We developed the entire brand identity, from the name to the napkin rings and everything in between. Additionally, we assisted in creating a high-end fast-casual sushi concept called Bento by .7, which is located next to Point Seven, designing its brand, signage, menu boards, and custom packaging.