For over ten years, our parent company, IdeaRocket, has been producing videos for some of the top brands globally. However, creating high-quality animation is a time-consuming process, making it unaffordable for many organizations. We realized that instead of starting each video from scratch, we could pre-design elements to take advantage of economies of scale. This way, each video could still be tailored to client specifications, while building on a robust design foundation. Clients would also have a clearer idea of how their video would look! This insight led to the launch of Press to Play. Our goal is to make premium animation more accessible than ever before.