Founded in 2015, Practice Theory is a dynamic branding and creative agency with offices in Singapore and Ho Chi Minh City. Comprising designers, strategists, art directors, and creative producers, the agency partners with Southeast Asian brands and organizations to discover their voice, identity, and purpose. Their approach centers on storytelling, strategic clarity, and impactful design to craft distinctive and brave brand expressions. Offering a broad spectrum of services—from brand strategy and identity to content creation and digital experiences—they emphasize bold ideas and meticulous craftsmanship. Recognized as Singapore Certified Management Consultants and having collaborated with leading entities like Singapore’s Economic Development Board and IHH Healthcare, Practice Theory continues to shape compelling brand narratives that resonate and inspire.