Power-UP: Marketing Performance Agency

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT POWER-UP: MARKETING PERFORMANCE AGENCY

Perfomance Marketing Agency

🏆 Google Premier Partner 🏆 Meta Business Partner Our clientele includes both international and Ukrainian brands such as Ahmad Tea, Splitmetrics (formerly SearchAdsHQ), Dragon Capital, Creatio (formerly Terrasoft), Competera, Ccloan, Staraldder, Uberdrive, Glovo UA, Cooker, Dinero.UA, Farvater.travel, Boosta.co, Coverler.com, and Fast-report.com. Although we are not a large boutique agency, we possess significant strength and implement innovative marketing strategies, making us pioneers in various areas! 🚀 Our clients often transition into long-term business partners. Your unique product and excellent service contribute to success, but we will also help you reach your target audience, achieve break-even profitability, and gain market recognition. ✅ Over 100 projects completed! ✅ More than 10 years of marketing experience! ✅ Experts in web and app analytics! We may be a small boutique agency, but we are a powerhouse! Power-UP Expertise: 1) Web and App Analytics: We work with Google Analytics Universal, GA4, Firebase, AppsFlyer, Facebook Pixel, Google Tag Manager, Google Big Query, Power BI, and Google Looker Studio (formerly Data Studio). 2) Pay-Per-Click Advertising (PPC): We can deliver targeted traffic through Google Ads, DV360, Bing, Apple Search Ads, and other platforms, and promote apps in the App Store and Google Play Market. 3) Targeted Advertising: We design and implement ads that not only reach audiences but also convert on platforms like Facebook Ads, LinkedIn Ads, Twitter Ads, and more. 4) B2B Marketing: The primary goal of Power-UP agency is to foster the growth of our clients' businesses. Daily, our team is dedicated to enhancing client expertise and maximizing their business profitability.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Pay Per Click

25% Mobile & App Marketing

20% Social Media Marketing

10% Conversion Rate Optimization (CRO)

10% Ecommerce Marketing

100% Business Intelligence (BI) Dashboard Development

About the Team

OUR STORY

Our Narrative We are Power-UP, a performance marketing group that combines in-depth web analytics with expertise in paid traffic across platforms like Google, Meta, Telegram, TikTok, and Apple Search. As certified partners, including Google Premier Partner and Meta Partners, we create comprehensive analytics, attribution, and conversion rate optimization campaigns for various sectors such as B2B, e-commerce, real estate, and apps. Our multidisciplinary team ensures organized processes, clear reporting, and quantifiable returns on investment, with clients experiencing reduced customer acquisition costs, increased leads, and high rankings on Clutch globally.

Portfolio

Selling real estate on Instagram

Riviera Villas

Riviera Villas is a cottage community located in the suburbs of Kiev, specializing in real estate sales through Instagram 💲. Can homes be sold through social media ads? For those who underestimate the potential and audience of Facebook and Instagram, we showcase how we facilitate the sale of cottages via targeted social media advertising. Goal ✅: Draw in targeted inquiries (calls or completed forms for cottage viewings) through alternative traffic sources. Solution ➡ Audience Analysis: Understanding the core aspects of the target audience is crucial. This goes beyond basic demographics like gender, age, and location, delving into their interests, hobbies, preferences, social status, brand affinities, and online behaviors. ➡ Facebook Pixel Configuration: We focused on two key actions on the website: calls and form submissions. By integrating a call-tracking service, we were able to connect phone calls from the site to Facebook analytics. We utilized Google Tag Manager to monitor form submissions effectively. ➡ Advertising Account Setup: Based on our analysis of the target audience, we created several user profiles and structured the advertising account accordingly. The account was segmented into user portraits, each targeting a specific group based on their interests and preferences. Result: +144% Increase in inquiries 💲 SALE - Selling a house on Instagram. This detailed structure allowed us to validate or challenge various hypotheses, leading to numerous insights about our audience's genuine interests and providing valuable data for scaling our advertising efforts. Notably, one application that resulted in a house sale came through the "Instagram/cpc" channel, specifically targeting men aged 35 and older with an interest in yachting.

SUPERLUDI: Work with CRM

Superludi

Utilize CRM data effectively! Accurately calculate the return on advertising investment! How can you properly evaluate the influence of advertising campaigns on your revenue? What occurs with inquiries once they enter your CRM system? Which metrics should a paid traffic expert prioritize? Let's address these questions one by one. Objectives ✅ Evaluate how advertising campaigns affect profits; ✅ Allocate the marketing budget towards the most successful campaigns. Solutions ✔ amoCRM Integration To link website visitor sessions with actual user data in amoCRM, we decided to implement the "clientID"—a unique identifier from the browser cookie assigned to each visitor when they navigate the site. This "clientID" was recorded as an additional attribute for each new lead in CRM. ✔ Data Integration We utilized a standard Google Sheet to consolidate the data. One tab contained imported records from amoCRM for the past 30 days, while another included data from Google Analytics Universal for the same timeframe. Both sheets shared a common attribute, "clientID," which acted as a connection between the two different datasets. ✔ Data Organization We created summary sheets to group and organize the data. These sheets outlined every stage of the sales funnel that a lead traverses until a payment decision is made and actual payments are processed! ✔ Decision Making PPC specialists can now concentrate on genuine ROI when refining ad campaigns. The business has gained confidence in its decision-making process, allowing clients to assess the contribution of advertising to income across communication channels. Outcome The result benefits both parties. The business and the agency have enhanced the quality of their advertising budget allocation decisions. The new focus of optimizing ad campaigns has shifted from merely getting form submissions to generating profit. Thus, we work with real ROI—a tangible measure of return on investment.

Impact of Youtube ads on brand recall +30.7%

Dinero UA

Dinero - online personal loans What metrics are impacted by YouTube advertising? This case study illustrates how YouTube ads influence not only brand recall and interest but also lead to an increase in search traffic, ultimately enhancing the conversion rate. Objectives: ✅ Target the intended audience. Share information about new loan offers with a broad audience. ✅ Evaluate the effectiveness of the advertising and its influence on the brand. ✅ Boost the number of online loan applications through a YouTube advertising campaign. Outcomes: 🚀+7.26% Increase in loan applications during the advertising campaign 🚀+61.1% Growth in search activity (organic growth) 🚀+30.7% Increase in brand ad recall 🚀$0.01 Average cost per video Solution: Use TrueView In-Stream ads TrueView In-Stream video ads are displayed on YouTube videos, as well as on websites and apps within the Display Network. Viewers have the option to skip the ad after 5 seconds. Advertisers are only charged if a viewer watches or interacts with the ad for 30 seconds. Google Brand Lift research integration Have you noticed short surveys on YouTube? They are likely Brand Lift surveys. Brand Lift metrics assist in evaluating how advertising influences consumer perceptions of a product or brand. This information can be used to optimize campaigns for better outcomes. Online survey We conducted an online survey asking, "Have you ever seen the online video ads from any of these brands?" The response options may include competitor brands. You can create up to four questions and responses that feature your brand or product. User segmentation The impact of advertising is assessed by comparing responses from two different user groups: those who have seen your ad (experimental group) and those who have not (control group). Both absolute and relative metrics are calculated.

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Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

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Pay Per Click

Mobile & App Marketing

Social Media Marketing

Conversion Rate Optimization (CRO)

Ecommerce Marketing

Business Intelligence (BI) Dashboard Development

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