Helping brands value and leverage sports marketing

POV Sports Marketing is a women-owned sponsorship consulting firm certified by WBENC and WOSB, focusing on strategic sponsorship consulting for brands and properties in the sports and entertainment sectors. With over 30 years of experience, this boutique agency aids clients in maximizing their investments in sports marketing through data-driven strategies, creative activations, robust valuations, and quantifiable outcomes. Founded in 2016 by Molly (Mullady) Arbogast, a former sponsorship executive with extensive background in the NFL, NBA, WNBA, and college sports, POV was established to change the game. After many years in sponsorship sales, Arbogast created POV to represent brands from a different perspective, ensuring that decisions are driven by business objectives, market insights, valuations, and ROI. POV collaborates with properties in various leagues including the NFL, NBA, NHL, MLB, WNBA, MLS, NWSL, as well as in golf, tennis, motor sports, and collegiate athletics. What distinguishes POV is its insider perspective, broad expertise across categories, and commitment to aligning sponsorships with brand compatibility and effectiveness. The agency promotes inventive and tailored solutions that empower clients to succeed in the intricate landscape of sports marketing. Through its SponsorshipEdge suite, POV assists properties in formulating more effective sales strategies, including inventory packaging, rate card creation, naming rights valuations, and sales process development. Although POV does not sell sponsorships directly, its Sales Advisory services provide property-side sellers with top-tier tools, training, and guidance to enhance revenue growth.