Ricardo, with 17 years of marketing leadership at a Fortune 500 company, founded Poppy to provide small businesses with strategic clarity typically afforded to large corporations. His career began as an award-winning retail sales leader, emphasizing connection and customer experience before advancing to lead brand strategy and digital transformation at a national level. Passionate about supporting growth, Ricardo noticed small businesses, especially those from underrepresented communities, lacked access to essential strategic resources. Poppy bridges this gap by offering accessible branding, strategic support, and smart automation. Rooted in values of prioritizing people, data-driven decisions, momentum over perfection, and resourcefulness, Ricardo leverages his unique perspective as a Hispanic, LGBTQ+ immigrant and author to build a resilient company blending strategy with heart, reflected in the name 'Poppy.'