Keith Gooberman and Erik Thorson, pioneers in programmatic advertising, recognized early on the industry's challenges such as duplicated technology, high fees, lack of transparency, and limited media buying controls. Motivated to address these issues, they developed Pontiac Intelligence, a platform designed to provide expert buyers and small to medium agencies with transparent, cost-effective tools that deliver real results by reaching genuine audiences respectfully. Committed to openness, Pontiac Intelligence shares clear insights from the exchange with users and charges a modest, transparent fee. Continuously enhancing their technology to meet client goals and industry advancements, Keith and Erik actively seek feedback to refine their platform, ensuring they lead in providing innovative programmatic solutions.