Ponte Collective is a marketing and brand consultancy established by Selin Takci, a business expert with over 20 years of experience in overseeing diverse marketing projects for international companies and fostering growth for high-value brands. After spending more than 20 years in Istanbul and now located in Porto, Portugal, the firm caters to a European clientele. Ponte Collective focuses on Integrated Brand Strategy and Alignment, offering brand strategy and marketing execution services while tackling a crucial issue: ensuring that a company's external market promise is reliably and coherently reflected in its internal operations and employee experiences. The consultancy provides a distinctive combination of strategic planning and practical implementation in four main areas: Integrated Brand & Marketing Strategy Development, Employer Branding & Internal Communications (including Employer Branding), Event & Sponsorship Marketing, and Execution Management.