WE AVOID STANDARD PR (and we won't allow you to settle for it either!) Pointman News Creation boasts a 25-year track record of surpassing expectations through innovative, media-centric pitches that have produced some of the most widely recognized and discussed media stories over the last twenty years for our diverse clientele. This results in significant visibility and credibility for our clients from reputable third-party media outlets across digital platforms, television, radio, and print. Whether it's real estate, boxed mattresses, travel, fashion, insurance, financial advising, ethical hackers, gourmet beef jerky, gluten-free bread, or whistleblowers in poultry plants—we've handled it all! NO, IT'S NOT BECAUSE WE HAVE CONNECTIONS AT THE NATIONAL POST, FORBES, CBC, OR CNN! Our Founder, Patrick McCaully, has worked as a journalist at three of Canada’s four major national broadcast news networks and has extensive media relationships. While having connections is beneficial, stories don’t get published just because of personal ties; with the fewest journalists producing the most content in history, successful campaigns hinge on the weight of the idea and crafting truly newsworthy pitches that genuinely excite the media. WE ADVOCATE FOR A 'TROJAN HORSE' STRATEGY! The most effective PR pitches allow you to navigate past barriers, gain media attention, and ultimately earn the coverage you rightfully deserve. So think big, be bold, and collaborate with Pointman to create something extraordinary. The Best Idea Wins!