Point Taken Communications

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2009

Year Founded

ABOUT POINT TAKEN COMMUNICATIONS

HOSPITALITY & LIFESTYLE PR & MARKETING

Point Taken Communications is a specialized public relations and marketing agency focused on hospitality, lifestyle, and nonprofit sectors across the country. Based in Jacksonville, Florida, we design campaigns that drive growth and motivate audiences to engage. Our experienced senior team has decades of expertise in developing creative and effective public relations and marketing strategies, guaranteeing each client receives optimal returns and sustainable success. At Point Taken, we treat every client as our top priority, implementing customized strategies to attract prospects, convert leads, and cultivate brand loyalty.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2009

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

25% Brand Refresh & Rebranding

9% Press Release Writing

6% Blog & Article Writing

3% White Paper & eBook Writing

8% Website Copywriting

12% Content Marketing Strategy

10% Social Media Marketing

2% Influencer Marketing

Portfolio

Driving Coverage Through Local Media Connections

Pet Paradise

The Challenge Pet Paradise, a luxury pet resort and day spa, aimed to engage with media representatives to gain coverage in the future. The Solution was devised by Point Taken, which created an event called Mutts and the Media for Pet Paradise. Various journalists participated in games like Trivia, Best Pet Look-Alike, and Best Pet Trick. Each media outlet was randomly assigned a local charity and participated in a pre-event media tour featuring the Pet Paradise mascot. Donations were made by Pet Paradise to the charities based on the scores of their respective media outlets in the games. Point Taken hosted this event several times in the Jacksonville area and once in Charlotte, N.C. for Pet Paradise. The Result was the attendance of over 30 journalists and social media influencers at Mutts and the Media each year. Point Taken secured a minimum of three television appearances promoting both the event and Pet Paradise, along with a magazine cover, a feature article, and newspaper coverage for each occasion. Through social media, an estimated 250,000 people may have been informed about the event through posts from journalists and social media influencers.

Igniting the Scene with a Restaurant Launch

Salumeria 104

Challenge: Salumeria 104, a cherished Northern Italian eatery located in Miami, aimed to broaden its presence with a new location in Atlantic Beach, Florida. This marked the restaurant group's first expansion outside of Miami, necessitating a robust strategy to introduce its rich flavors, inviting atmosphere, and authentic Italian dining experience to the Jacksonville community. Solution: To make a significant impact, Salumeria 104 collaborated with Point Taken. Utilizing extensive market knowledge and strategic media contacts, Point Taken developed an engaging campaign. They hosted an exclusive preview night for select journalists and VIPs, generating significant excitement. Result: Salumeria 104 quickly established itself as one of the top dining spots in Jacksonville. The effective execution by Point Taken, combined with Salumeria 104’s outstanding cuisine, demonstrated that a solid PR strategy is crucial for business success.

Uncorking Buzzworthy Grand Opening Parties

Cooper's Hawk Winery & Restaurants

**The Challenge** Cooper’s Hawk Winery & Restaurants was getting ready to launch its second location in Jacksonville, Florida, and needed a strategic communications partner to create excitement, generate interest, and ensure a successful opening. **The Solution** To deliver a memorable introduction, Point Taken developed a comprehensive PR and influencer campaign: 🍷 **Exclusive Influencer Dinner** – Carefully chosen influencers with active followings were invited to a special pre-opening dinner, capturing shareable moments to heighten anticipation. 🎉 **VIP Friends & Family Event** – Point Taken assembled a list of VIPs from Mandarin and the wider Jacksonville community, allowing influential guests to experience the restaurant firsthand. 📰 **Targeted Media Outreach** – A compelling press release was sent to leading local media outlets, securing prominent coverage. **The Result** With a successful mix of influencer engagement, VIP events, and media outreach, Point Taken made Cooper’s Hawk Winery & Restaurants’ Jacksonville opening an unmissable occasion—demonstrating that an effective PR strategy can turn excitement into financial success.