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Point B Communications

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

1975

Year Founded

ABOUT POINT B COMMUNICATIONS

B is for Branding Agency

At Point B, we have over 45 years of experience in understanding what drives people. Our background in travel, destination, and hospitality marketing has equipped us with the knowledge to inspire a variety of actions. We understand what encourages individuals to explore, buy, plan, stay, and select the experiences and environments that resonate with them. We know how to build trust, generate excitement, and create comfort, whether someone is opting for a weekend getaway, making a significant purchase, or finding their next home. We take pride in our agility and have always linked our success to helping others succeed. As hands-on marketers, we gauge our effectiveness by your results rather than our accolades. We engage deeply, listen intently, and immerse ourselves in your environment. We then combine research, insights, creativity, and intuition to develop ideas that are captivating, assured, and hard to ignore. Across sectors such as hospitality, lifestyle, senior living, B2B, and more, our strategic, digital, and creative expertise empowers ambitious brands to cut through the noise and connect with people where it matters most. We ignite momentum, guide journeys, and connect individuals from point A to you. That defines the Point B approach.

Languages Spoken
English
HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

1975

Year Founded

Services
Focus
Industries
Clients
Services Provided
23% Brand Identity Design
10% Brand Refresh & Rebranding
12% Search Engine Optimization (SEO)
14% Content Marketing Strategy
8% Social Media Marketing
20% UX Research & Usability Testing
13% Wireframing & Prototyping

About the Team

OUR STORY
Our Narrative At Point B, we possess a unique blend of expertise. We're sufficiently sized to employ specialists across all necessary fields, while still being small enough to remain flexible, agile, and cost-effective. You need your branding agency to also function as your “go to market” partner. Frequently, branding agencies operate in isolation, neglecting how a brand interacts beyond the confines of a community. Point B takes a different approach—we collaborate with clients long after the initial launch, as the continued performance of the brand is essential to our success.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Locations

Headquarters

600 West Fulton Street Suite 710

Chicago, Illinois, United States 60661