Personalised learning experiences and B2B tools
Preparing for future expansion, Career Masterclass is a career development platform designed to help individuals in the UK, Nigeria, the US, and Canada further their professional journeys. With a successful initial version of their learning management system already established, they are eager to enhance their offerings to strengthen their market presence and support future growth initiatives. Our objectives included increasing user engagement through personalized learning experiences for each individual.
Central to Career Masterclass' mission is their dedication to producing captivating content, with custom learning paths tailored to each user’s unique needs. Achieving deep personalization at scale can be challenging, so we were tasked with automating the assessment and content recommendation processes.
Upon registration, learners complete a brief assessment to identify their career aspirations and current knowledge level, which is then used to create a highly personalized learning plan. This strategy boosts engagement, resulting in higher course completion rates, increased customer satisfaction, and improved user retention. The individualized user dashboard also features articles, webinars, templates, and videos relevant to the learner's specific career stage and objectives.
Additionally, learners are paired with a mentor who specializes in their targeted career path, allowing them to schedule one-on-one sessions for expert guidance. For more details, read the complete case study here: https://plume.co.uk/case-studies/personalised-learning-employee-b2b/