Plum Good Marketing

Plum Good Marketing is a fractional Chief Marketing Officer (CMO) agency that offers executive-level marketing leadership to growing businesses without the expense of a full-time hire or a long-term contract. We collaborate with mid-sized firms that have solid operations, competent teams, and genuine growth aspirations, yet lack a marketing strategy at the executive level. While campaigns are active, content is being produced, and vendors are fulfilling their roles, there is a disconnect that leaves leadership unsure of marketing effectiveness. We fill this gap by participating in your leadership meetings as your fractional CMO, managing your key marketing initiatives, aligning your team and vendors with a clear quarterly strategy, and providing reports in business terminology—such as revenue, pipeline, and customer acquisition cost—rather than mere impressions or follower counts. We excel in supporting: - Manufacturers with direct-to-consumer (DTC) channels needing marketing that aligns with operational realities and revenue objectives - Companies aligned with the Entrepreneurial Operating System (EOS) where marketing is the weakest aspect of a disciplined organization - Second-generation and legacy business owners looking to modernize while preserving their unique company identity What distinguishes us: We offer no long-term contracts, no hidden fees, and clients can cancel with 30 days’ notice. We emphasize ownership over mere order-taking. Clients often feel that we are an integral part of their team rather than an external agency. We actively participate in L10 meetings, mentor junior marketers, manage vendors, and ensure that plans are executed rather than left in presentations. Based in Detroit, Michigan, Plum Good Marketing serves clients throughout the U.S., Europe, and the UK.